Eduvest - Journal of Universal Studies
Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies

Increasing The Competitive Advantage of PT. XYZ Through Product Differentiation For HVAC Chiller (HRS) Systems

Pane, Amnas Ridho (Unknown)
Patra, Oviyan (Unknown)
Nugraha, Evan (Unknown)
Suryana , Hendy (Unknown)

Article Info

Publish Date
28 Jan 2026

Abstract

This document discusses the product differentiation strategy implemented by PT. XYZ to increase competitive advantage in the HVAC industry, especially chiller systems with Heat Recovery System (HRS). In the context of fierce competition, companies need to understand customer needs and create products that offer unique added value. This study uses quantitative methods to analyze important variables in attracting and retaining customers. The results show that focusing on product differentiation and service improvement can increase customer loyalty and, ultimately, sales volume. This research is expected to make a theoretical and practical contribution to the development of effective marketing strategies in the refrigeration industry.

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Journal Info
Eduvest - Journal of Universal Studies
Website

Abbrev

edv

Publisher

Green Publisher Indonesia

Subject

Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Description

Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that ...