Eduvest - Journal of Universal Studies
Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies

Satwagia Animal Clinic Business Transformation Strategy

Zahran, Muhammad Balya Rafa (Unknown)
Indrawan, Raden Dikky (Unknown)
Jahroh, Siti (Unknown)



Article Info

Publish Date
24 Nov 2025

Abstract

Satwagia’s veterinary clinic faces a performance paradox: despite strategic advantages like vertical integration and superapps amid a 9.5% CAGR animal care market, systemic operations remain suboptimal. This is evident in outlet closures and missed revenue targets. Meanwhile, the sector is driven by the humanization trend, causing a social paradigm shift and necessitating a transformation strategy for Satwagia. This case study formulates a strategy by diagnosing the gap between assets and execution. Using a three-stage formulation framework with expert input, quantitative analysis yielded an Internal Factor Evaluation (IFE) Matrix score of 2.238 (average) and an External Factor Evaluation (EFE) score of 3.023 (strong). Internal-External (IE) Matrix Mapping places Satwagia in Cell II (Grow and Build). The strong EFE score reflects defensive success; the weak IFE score reveals failure on the ‘O’ (organization) aspect within VRIO to fully exploit VRI assets. The recommended strategy is a two-phase transformation rather than expansion: (1) Build—urgent internal improvements in inventory and human resources to address core weaknesses; (2) Grow—technology-driven expansion to seize external opportunities sustainably. This research provides an empirical diagnosis of the knowing-doing gap in veterinary health care, offering critical guidance for Satwagia’s systemic transformation.

Copyrights © 2025






Journal Info

Abbrev

edv

Publisher

Subject

Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Description

Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that ...