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All Journal Indonesian Journal of Multidisciplinary Science
Indrawan, Raden Dikky
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Business Development Strategies for EG Group Ambarwati, Nurita; Indrawan, Raden Dikky; Ekananta, Arry
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.631

Abstract

EG Group is one of the wedding vendors in the area of Bogor City, which encompasses Kresna Tenda, Kresna Decoration, and Jeima Bridal. This research aims to analyze the macro and micro external factors of EG Group, analyze the internal factors of EG Group based on the distant environment and industry environment, and formulate appropriate strategies to be implemented by EG Group. The research was conducted in January 2023 - April 2023. The research was carried out at the EG Group office located at Jalan Kresna Raya No. 10 Indraprasta, North Bogor. The research findings are as follows: (1) External factors include the need of the community for holding wedding celebrations and changing wedding trends, (2) Internal strategic factors of the company include the merger that enables collaboration in the financial needs of the company and the limited scope of business which is confined to Bogor City, and (3) SWOT analysis reveals seven alternative business development strategies for EG Group, which include leveraging the benefits of the merger to improve efficiency and diversification, utilizing available capital to enhance branding and improving services by optimizing human resources, expanding the range of decoration and wedding attire services to meet the needs of the community, utilizing positive relationships to drive performance improvement, maximizing the capabilities of existing resources to compete in the wedding industry, forming an R&D team to innovate in response to changing trends, and expanding the business scope.
PT VKP's competitive strategy architecture in the healthcare digitalization industry Hutama, Dwinanda; Indrawan, Raden Dikky; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 6 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i6.845

Abstract

Indonesia's digital transformation has led to the emergence of startups like PT VKP, which focuses on the healthcare service segment. The company aims to optimize business opportunities in this segment, but the lack of mass vaccinations after Covid-19 has impacted the number of active consumers. To remain competitive, PT VKP must develop a strategic architecture strategy. The study analyzed the company's internal and external factors, conducted a competitive advantage analysis, and formulated a competing strategy architecture. Externally, the digital health industry presents an opportunity, while competitors' product diversification poses a threat. Internally, the company's ability to build relationships with partners is its strength, while its weakness is limited product features. Six alternative competitive strategies were identified, with the main focus being on making sales in the health service category. PT VKP will implement these strategies in four phases over a year.
Business development strategy analysis at PT Buka Buku Pustaka Tesar, Mochamad; Indrawan, Raden Dikky; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 4 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i4.1077

Abstract

This study examines the business development strategy of PT. Buka Buku Pustaka in the midst of the increasingly stringent challenges of the book industry, including digitization and piracy. The research method used is semi-structural interviews with key sources and secondary data analysis of company documents. The analysis process includes mapping business environmental conditions, SWOT analysis, and the application of the Analytical Hierarchy Process (AHP) method to determine strategy priorities. The results of the study show that the company's strength factors, such as a strong consortium of issuers, play a significant role in strategy development. The proposed strategic priorities include optimizing distribution networks and partnerships with libraries for the Merdeka Learning Program, as well as accelerating the development of e-book infrastructure. This research has implications for PT. Buka Buku Pustaka in creating more effective business strategies and contributing to academic and practical literature on business strategies in the book distribution industry. It is hoped that the results of this research can help companies increase competitiveness and maintain their existence in the digital era.
Co-Authors Ekananta, Arry Hutama, Dwinanda Nurita Ambarwati, Nurita Sufrin Hannan Tesar, Mochamad