Epistemé: Jurnal Pengembangan Ilmu Keislaman
Vol. 20 No. 02 (2025)

PLATFORMIZED RELIGIOUS AUTHORITY: Rethinking Legitimacy in the Age of Social Media Influencers

Sulfikar, Achmad (Unknown)
Yasmine, Daisy Indira (Unknown)



Article Info

Publish Date
26 Jan 2026

Abstract

The proliferation of social media has fundamentally reshaped the landscape of religious authority in Muslim societies, shifting the locus of legitimacy from traditional ulama and institutions to a new class of digital actors known as “religious influencers.” While existing scholarship, grounded in Weberian typology or early digital religion theories, has extensively documented the fragmentation of authority, these frameworks remain insufficient to fully account for the emergence of authority structures shaped by algorithmic logics. This article addresses this theoretical gap by critically reviewing the literature and proposing a novel conceptual framework, “Platformized Religious Authority.” We argue that contemporary religious authority is not monolithic but a hybrid negotiation of three intersecting dimensions: knowledge-based authority (traditional scholarship), charisma-based authority (performative piety), and platform-based authority (algorithmic visibility and engagement metrics). In Indonesia, this framework reveals how platform logic acts as a new gatekeeper, favoring content that is visually performative and affectively resonant, thereby commodifying theology and forming algorithmic enclaves. By integrating the perspective of platform studies from communication science into the sociology of religion, this study offers a more robust model for understanding how religious legitimacy is produced, maintained, and contested in the attention economy.

Copyrights © 2025






Journal Info

Abbrev

epis

Publisher

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

FOCUS Epistemé: Jurnal Pengembangan Ilmu Keislaman aims to strengthen transdisciplinary perspective on issues related to Islam and Muslim societies. The journal is committed to publishing scholarly articles dealing with multiple facets of Islam and Muslim societies with a special aim to expand and ...