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All Journal Jurnal Pemikiran Sosiologi Epistemé: Jurnal Pengembangan Ilmu Keislaman
Yasmine, Daisy Indira
Departemen Sosiologi Universitas Gadjah Mada
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Komodifikasi di Era Masyarakat Jejaring: Studi Kasus YouTube Indonesia Yessi Nurita Labas; Daisy Indira Yasmine
Jurnal Pemikiran Sosiologi Vol 4, No 2 (2017): Merangkai Kebhinnekaan Indonesia
Publisher : Departemen Sosiologi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (926.007 KB) | DOI: 10.22146/jps.v4i2.28584

Abstract

Penelitian berusaha mengungkap proses komodifikasi yang terjadi di era masyarakat jejaring dengan berfokus kepada kasus kreator YouTube Indonesia. Penelitian dilakukan menggunakan pendekatan kualitatif untuk menjelaskan kasus komodifikasi ide di YouTube Indonesia menggunakan teknik observasi dan wawancara mendalam. Perkembangan fungsi YouTube yang tidak hanya sebagai wadah ekspresi diri namun juga menjadi media pemasaran korporasi mempertegas bahwa telah terjadi proses komodifikasi pada proses kreatif kreator yang memanfaatkan kreatifitas, ruang ekspresi diri, dan interaksi antara penonton dan kreator. Penelitian menunjukkan bahwa keterbukaan di era masyarakat jejaring memberikan ruang yang lebih leluasa bagi masyarakat untuk ikut memonopoli sumber daya (dalam konteks hiburan online). Sehingga, tidak hanya berpotensi untuk menghindarkan kreator dari alienasi sebagai dampak negatif dari proses komodifikasi, keterbukaan di era masyarakat jejaring juga menegaskan semakin cairnya posisi dan bentuk eksploitasi pada setiap aktor yang terlibat.
PLATFORMIZED RELIGIOUS AUTHORITY: Rethinking Legitimacy in the Age of Social Media Influencers Sulfikar, Achmad; Yasmine, Daisy Indira
Epistemé: Jurnal Pengembangan Ilmu Keislaman Vol. 20 No. 02 (2025)
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/epis.2025.20.02.%p

Abstract

The proliferation of social media has fundamentally reshaped the landscape of religious authority in Muslim societies, shifting the locus of legitimacy from traditional ulama and institutions to a new class of digital actors known as “religious influencers.” While existing scholarship, grounded in Weberian typology or early digital religion theories, has extensively documented the fragmentation of authority, these frameworks remain insufficient to fully account for the emergence of authority structures shaped by algorithmic logics. This article addresses this theoretical gap by critically reviewing the literature and proposing a novel conceptual framework, “Platformized Religious Authority.” We argue that contemporary religious authority is not monolithic but a hybrid negotiation of three intersecting dimensions: knowledge-based authority (traditional scholarship), charisma-based authority (performative piety), and platform-based authority (algorithmic visibility and engagement metrics). In Indonesia, this framework reveals how platform logic acts as a new gatekeeper, favoring content that is visually performative and affectively resonant, thereby commodifying theology and forming algorithmic enclaves. By integrating the perspective of platform studies from communication science into the sociology of religion, this study offers a more robust model for understanding how religious legitimacy is produced, maintained, and contested in the attention economy.
Co-Authors Sulfikar, Achmad Yessi Nurita Labas