Runtas: Jurnal Fesyen dan Wastra Nusantara
Vol. 3 No. 2 (2025): Exploration of Batik Motifs and Technique

TECHNICAL KNOWLEDGE OF CREATING DIGITAL VISUAL CONTENT FOR MODEST FASHION BRANDING: A CASE STUDY OF STUDENT INTERNSHIP AT PT BILQIS BANGUN CITRA

Safany, Wasi (Unknown)
Maharani, Amanda Chandra (Unknown)
Nur Hajja, Syarifah (Unknown)

Article Info

Publish Date
31 Dec 2025

Abstract

This study discusses branding strategies in the modest fashion industry through digital visual content based on the internship experience of a Batik Fashion Design student from ISI Surakarta at PT Bilqis Bangun Citra. Using a descriptive qualitative approach with a practice-based artistic method, the study shows that the production of visual content such as product catalogs, promotional videos, and live social media broadcasts significantly strengthens brand identity. The student’s involvement enhanced both technical skills and cultural communication within the local fashion industry. Keywords: digital branding, visual content, modest fashion, internship, MBKM

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Journal Info
Runtas: Jurnal Fesyen dan Wastra Nusantara
Website

Abbrev

Runtas

Publisher

Institut Seni Indonesia Surakarta

Subject

Arts

Description

Runtas: Jurnal Fesyen dan Wastra Nusantara its contributions from academics and practitionerresearchers at the interface of new visual and performing arts. It acts as a forum for critical scholarship, innovative practice, and creative pedagogy, addressing themes that may be domainspecific (e.g. ...