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All Journal Runtas: Jurnal Fesyen dan Wastra Nusantara
Safany, Wasi
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Arts

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TECHNICAL KNOWLEDGE OF CREATING DIGITAL VISUAL CONTENT FOR MODEST FASHION BRANDING: A CASE STUDY OF STUDENT INTERNSHIP AT PT BILQIS BANGUN CITRA Safany, Wasi; Maharani, Amanda Chandra; Nur Hajja, Syarifah
Runtas: Jurnal Fesyen dan Wastra Nusantara Vol. 3 No. 2 (2025): Exploration of Batik Motifs and Technique
Publisher : Indonesian Institute of the Arts Surakarta

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Abstract

This study discusses branding strategies in the modest fashion industry through digital visual content based on the internship experience of a Batik Fashion Design student from ISI Surakarta at PT Bilqis Bangun Citra. Using a descriptive qualitative approach with a practice-based artistic method, the study shows that the production of visual content such as product catalogs, promotional videos, and live social media broadcasts significantly strengthens brand identity. The student’s involvement enhanced both technical skills and cultural communication within the local fashion industry. Keywords: digital branding, visual content, modest fashion, internship, MBKM
Co-Authors Maharani, Amanda Chandra Nur Hajja, Syarifah