Journal of Research in Social Science and Humanities
Vol 5, No 4 (2025)

Women's Leadership and Digital Capabilities: The Impact on MSME Performance through Job Satisfaction

Albert Albert (Institut Bisnis Informasi Teknologi dan Bisnis)
Chintya Yohana Putri Hutabarat (Institut Bisnis Informasi Teknologi dan Bisnis)
Felixco Chandra (Institut Bisnis Informasi Teknologi dan Bisnis)
Yesha Nesia (Institut Bisnis Informasi Teknologi dan Bisnis)
Kesuma Hairinsyah (Institut Bisnis Informasi Teknologi dan Bisnis)
Ester YYN Pasaribu (Institut Bisnis Informasi Teknologi dan Bisnis)



Article Info

Publish Date
27 Sep 2025

Abstract

Women-owned MSMEs (MSMEs) play a significant role in the local economy, but still face challenges in improving business performance, particularly related to leadership, digital capabilities, and psychological well-being at work. This study aims to analyze the influence of women's leadership and digital capabilities on MSME performance, with job satisfaction as an intervening variable. This study used a quantitative approach through a survey of 120 women-owned MSMEs in Medan City. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that women's leadership and digital capabilities have a positive and significant effect on job satisfaction. Digital capabilities also have a positive and significant direct effect on MSME performance, while women's leadership does not show a significant direct effect on MSME performance. Furthermore, the results of the indirect effect test indicate that job satisfaction plays a significant role in mediating the relationship between women's leadership and MSME performance, as well as between digital capabilities and MSME performance. These findings emphasize the importance of job satisfaction as a psychological mechanism in explaining the influence of leadership and digital capabilities on the performance of women-owned MSMEs. This study has implications for leadership development, digital capability enhancement, and the formulation of sustainable policies for empowering women-owned MSMEs.

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Journal Info

Abbrev

jrssh

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Description

Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: ...