Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202

Analisis Masalah dan Solusi Pengelolaan Keuangan, Marketing dan Operasional pada UMKM Aneka Keripik Pak Suhendar Di Purwakarta : Pengabdian

Kholid Akbar Rangkuti, Aziz (Unknown)
Inggita Syafarani, Nakara (Unknown)
Nurfadila, Nadia (Unknown)
Ernawan, Yana (Unknown)

Article Info

Publish Date
01 Jan 2026

Abstract

The implementation of KPB/Internship aims to help students apply academic theory to real field practice and provide solutions for MSMEs, especially in management, marketing, and accounting. This program was carried out at UMKM Aneka Keripik Pak Suhendar in Ciseureuh, Purwakarta. Through observation, interviews, and simple data analysis, issues were identified such as unorganized financial records and marketing limited to offline sales. The students recommended digital marketing strategies and a simple financial recording format. These efforts are expected to help the MSME grow more systematically and expand its market reach.

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Journal Info
Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Website

Abbrev

jerkin

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Jurnal Pengabdian Masyarakat dan Riset Pendidikan is a journal on Faculty of Education. Jurnal JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan is under the auspices of the Faculty of Education, Universitas Pahlawan Tuanku Tambusai. The journal is registered with E-ISSN: 2961-9890. Jurnal ...