<![CDATA[The development of modernization and globalization has influenced patterns of social interaction in society, resulting in the weakening of traditional social values such as solidarity, mutual cooperation, and togetherness. This condition necessitates contextual approaches to addressing social issues that are grounded in local wisdom. This study aims to analyze the role of the actualization of ethnosocial values in Kudus culture as a strategy for responding to contemporary social issues. The research employs a qualitative approach with a case study design conducted in Kudus Regency. Data were collected through observation, in-depth interviews, and documentation, with informants selected purposively, including community leaders, cultural figures, religious leaders, and local residents. Data analysis was carried out interactively through data reduction, data display, and conclusion drawing, supported by source and technique triangulation to ensure data validity. The findings indicate that ethnosocial values in Kudus culture—such as tolerance, mutual cooperation, deliberation, social solidarity, and togetherness—are still actively actualized in social life. The actualization of these values plays an important role in maintaining social harmony, strengthening social cohesion, and addressing social issues such as conflict, individualism, and challenges of interaction in digital spaces. This study confirms that the actualization of ethnosocial values has strong potential as an adaptive and sustainable strategy for social problem solving.]]>
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