Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202

Revitalisasi Seni dan Budaya Betawi melalui Inovasi Berbasis Komunitas: Penelitian

Febi Ramadhani Rusdin (Universitas Media Nusantara Citra)
Felisianus Novandri Rahmat (Universitas Medi Nusantara Citra)
Febrianto Saptodewo (Universitas Medi Nusantara Citra)
Anita Anita (Universitas Medi Nusantara Citra)
Adji Firmansyach (Universitas Medi Nusantara Citra)
Giovino Dendah Alfahjar (Universitas Medi Nusantara Citra)
Cherlie Augustina Sonia (Universitas Medi Nusantara Citra)
Putri Auliya Saumi (Universitas Medi Nusantara Citra)



Article Info

Publish Date
22 Dec 2025

Abstract

This program aims to revitalize Betawi arts and culture through an innovative approach rooted in the strengths of local communities. In general, the program focuses on efforts to strengthen community and institutional capacity in preserving Betawi arts; develop an innovative marketing model for Betawi culinary products through the integration of design and media; and create a collaborative space that encourages greater public appreciation and participation in Betawi arts and culture. The implementation of the Betawi Arts and Culture Revitalization Program Through Community-Based Innovation is carried out through several stages, including socialization, training sessions, the application of technology and innovation, mentoring, evaluation, and sustainability planning. A series of trainings covering branding enhancement, financial management, and the use of social media provides practical knowledge and skills for community art studios and participating residents to build identity, increase independence, and promote artistic activities more strategically and sustainably. Thus, Betawi arts and culture are not only preserved, but are also able to take part in the dynamic life of a modern, inclusive, and adaptive urban society.

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Journal Info

Abbrev

jerkin

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Jurnal Pengabdian Masyarakat dan Riset Pendidikan is a journal on Faculty of Education. Jurnal JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan is under the auspices of the Faculty of Education, Universitas Pahlawan Tuanku Tambusai. The journal is registered with E-ISSN: 2961-9890. Jurnal ...