<![CDATA[This study aims to analyze the influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising. This study uses a quantitative method with primary data obtained through distributing questionnaires to 126 respondents using a saturated sample method. Data analysis was carried out using descriptive statistics, classical assumption tests, multiple linear regression, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination (R²) tests. The results show that Marketing Strategy has a positive and significant effect on Customer Loyalty with a t-value of 1.660 > t-table 1.657 and a significance level of 0.000 < 0.05. This finding is in line with the research of Setiayasa et al. (2024) and Darado et al. (2023) which also stated that Marketing Strategy has a significant effect on Customer Loyalty. Meanwhile, Promotion does not have a significant effect on Customer Loyalty, with a t-value of 0.843 < t-table 1.657 even though it has a significance level of 0.000 < 0.05. Simultaneously, Marketing and Promotion Strategy does not have a significant effect on Customer Loyalty, indicated by the Fcount value of 1.770 < Ftable 3.07 with a significance of 0.000 < 0.05. The results of the determination coefficient (R²) test of 0.427 indicate that 42.7% of the variation in Customer Loyalty can be explained by Marketing and Promotion Strategy, while the remaining 57.3% is influenced by other factors outside this study, such as service quality, trust, and customer satisfaction.]]>
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