<![CDATA[Competency certification ensures vocational quality but encounters hurdles during curriculum shifts. This study analyzes the challenges and readiness of implementing competency certification in the Visual Communication Design (DKV) program at SMKN Tutur during its transition from Multimedia. Employing a descriptive qualitative case study, data were collected via interviews, observations, and documentation from the LSP Head, assessors, teachers, and students selected through purposive sampling. The analysis utilized an interactive model involving data condensation and verification. The results indicate that while the "Content Creator" scheme yielded a 97.2% graduation rate, critical challenges persist regarding limited equipment specifications, assessor unpreparedness for new standards, and instrument misalignment with the curriculum. It is concluded that optimal certification requires synchronizing assessment tools with industrial needs and upgrading human resource capacity, as current institutional support acts only as a temporary buffer against infrastructure deficits.]]>
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