This research aims to analyze the policy transformation from PPDB to SPMB as examining both its rhetoric or policy substance with a qualitative approach. Data were collected through observation, in-depth interviews, and policy document studies on the implementation of new student admission activities at two public junior high schools in Jambi City. The results of the study indicate that the transformation of the PPDB policy to SPMB, based on research conducted at two public junior high schools in Jambi City, can be said to be a policy rhetoric that is not fully substantive. This change has not touched the root of the fundamental problem, namely, the disparity in access and quality between educational units. The policy transformation from the PPDB policy to the SPMB policy offers flexibility in technical instructions on the new student admission pathway. These findings recommend the need for a more participatory, transparent, and evaluation-based policy design to ensure fair access and quality of education. This study enriches the discourse on education policy by offering a critical perspective on the dynamics of policy change at the regional level.
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