The Women’s March movement first emerged in Indonesia on March 4, 2017 as part of the global Sister Marches connected to the Women’s March in the United States. Its presence was driven by persistent gender inequalities, including widespread cases of harassment, violence, and discrimination. Although Indonesia has ratified CEDAW, women continue to face systemic discrimination, reflected in the 4,374 complaints received by Komnas Perempuan in 2023, of which 3,303 involved gender-based violence. This study examines how Women’s March Indonesia contributes to the fulfillment of gender equality norms. Using document analysis and Amitav Acharya’s Norm Localization framework, the research explains how global norms are accepted, adapted, or reframed within domestic contexts. The findings indicate that Women’s March Indonesia plays a role in promoting the diffusion and localization of gender equality norms by shaping public awareness and supporting policy advocacy, even though its impact on formal policy change may not always be immediate.
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