<![CDATA[This exploratory study investigates motivational teaching practices employed by accounting lecturers at a South African university. Motivational teaching practices refer to complex lecturing methods, based on lecturers’ beliefs about learning. The objectives were to identify effective motivational strategies, explore lecturers' perspectives, and examine the impact on student engagement. The Methodology was Semi-structured interviews with three first-year accounting lecturers. Findings revealed that Lecturers used real-world examples, encouraging feedback, and interactive learning to motivate students. Factors influencing motivation included lecturer passion, student-lecturer relationships, and curriculum relevance. The implications: The study informs accounting education pedagogy, highlighting the importance of contextualized motivational teaching practices. ]]>
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