JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Vol 6, No 3 (2025): JEE, DECEMBER 2025

Analysis of the Effectiveness of Influencer Marketing, Content Marketing, and Online Advertising Marketing on Purchasing Decisions on the E-Commerce Tik-Tok Shop

Amaliyah, Fitrotul (Unknown)
Indayani, Lilik (Unknown)
Yani, Muhammad (Unknown)

Article Info

Publish Date
31 Dec 2025

Abstract

This study aims to determine the extent of the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising Marketing on Purchasing Decisions on E-Commerce Tik-Tok Shop. This study uses a quantitative research method, the data is obtained from 96 respondents by distributing questionnaires given to respondents in the form of a list of questions and then processed using SmartPLS software. Respondents in this study were Tik-Tok users who used the Tik-Tok Shop service. This study shows that there is a strong and significant influence on the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising marketing on Purchasing Decisions on E-Commerce Tik-Tok Shop.

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Journal Info
JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Website

Abbrev

jee

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Journal of Economics Education and Entrepreneurship (JEE) is a journal that was started publishing in 2020 in the Economics Education Study Program, Faculty of Teacher Training and Education, Universitas Lambung Mangkurat. JEE is a collection of research articles and studies of lecturers, ...