Paradigma
Vol 14, No 2 (2012): PERIODE SEPTEMBER 2012

KAJIAN PENERIMAAN DAN PENGGUNAAN SISTEM E-COMMERCE BERDASARKAN KERAGAMAN USIA, JENIS KELAMIN, PENGALAMAN PENGGUNANYA : STUDI KASUS BUKALAPAK.COM

Robi Sopandi (Jurusan Manajemen Informatika Akademi Manajemen Informatika dan Komputer Bina Sarana Informatika Karawang Jl.Baten No.1 Karawang)



Article Info

Publish Date
27 Mar 2018

Abstract

The result of a research information system that aims to determine the factors that influence acceptance and use of e-commerce systems (bukalapak.com) and focus on testing based on the diversity between the sexes, age and the online transaction experience of factors that support the behavioral acceptance and use of e-commerce systems. This study is an empirical study using purposive sampling techniques in data collection. The data used are primary data using aquestionnaire. Individual research subjects are users of e-commerce system, especially students and lecturers BSI karwang. Some 192 participants participated as respondents in this study. The technology adoption model used is model UTAUT (Unified Theory of Acceptance and Use of Technology) which is the unification of the models of previous technology adoption. In addition totesting the theory, the study was also conducted to test the variables in the model UTAUT that affect the acceptance and use of e-commerce systems (bukalapak.com). Data analysis was performed with the approach to Structural Equation Modeling (SEM) is a covariance-based SEM with AMOS program 18. From the results obtained by SEM analysis that the model does not fit.Therefore, modification model to test the hypothesis. The results of this study demonstrate that effort expectancy and facilitating factors condition (the existence of facilities that support a system) influence the acceptance and use (bukalapak.com) then there is a difference variables moderating towards the acceptance and use of e-commerce systems (bukalapak.com).Keywords: E-Commerce, Unified Theory of Acceptance and Use of Technology (UTAUT),Structural Equation Modeling (SEM), AMOS

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Journal Info

Abbrev

paradigma

Publisher

Subject

Computer Science & IT

Description

The first Paradigma Journal was published in 2006, with the registration of the ISSN from LIPI Indonesia. The Paradigma Journal is intended as a media for scientific studies of research, thought and analysis-critical issues on Computer Science, Information Systems and Information Technology, both ...