Perumusan Strategi Mitigasi Risiko UMKM Percetakan Skala Rumahan melalui Analisis IFE, EFE, dan SWOT

Albataty, Falaach

JEM : Jurnal Equilibrium Manajemen
Vol 11 No 2 (2025): Jurnal Equilibrium Manajemen (JEM)

Home‑based micro printing enterprises contribute substantially to local economies yet face various risks including price competition, technology shifts, and supply chain issues. This study analyzes the internal and external conditions of a home‑based printing MSME using a SWOT framework strengthened with IFE and EFE matrices. Findings show an IFE score of 2.98 and an EFE score of 2.76, positioning the enterprise in the grow‑and‑build quadrant. Recommended strategies include service quality enhancement, digital printing adoption, community‑based marketing, and risk mitigation through product diversification and supply management. The study is expected to guide MSMEs in formulating sustainable business strategies.