Tuturlogi: Journal of Southeast Asian Communication
Vol 6, No 3 (2025): Tuturlogi: Journal of Southeast Asian Communication

Krisis Harapan Generasi Muda Dalam Fenomena #Kaburajadulu Di Tiktok: Studi Komunikasi Digital

Yusran, Yusran (Unknown)



Article Info

Publish Date
12 Jan 2026

Abstract

This study examines the phenomenon of the hashtag #KaburAjaDulu on TikTok as a form of digital expression through which Indonesian youth articulate collective disillusionment toward domestic employment conditions and future socioeconomic prospects. Departing from prior studies that approach youth unemployment and migration from economic or policy perspectives, this research positions #KaburAjaDulu as a communicative and discursive practice embedded within digital media dynamics. Employing a descriptive qualitative design with a netnographic approach, this study analyzes 50 TikTok videos tagged with #KaburAjaDulu, collected between June and August 2025. Data were obtained through observation complemented by digital sentiment analysis using Brand24. The analytical framework integrates framing analysis and symbolic representation within digital content. The findings reveal that #KaburAjaDulu functions not merely as an expression of individual aspiration to work abroad, but as a collective discursive framing of crisis, reflecting structural dissatisfaction with the national labor system. The dominant negative sentiment and recurrent narrative patterns portray domestic employment as stagnant and precarious, while foreign labor markets are idealized as rational and attainable alternatives. This study contributes to digital communication scholarship by demonstrating how TikTok operates as a discursive arena for the construction of collective identity, critique, and hope among digitally native youth.

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Journal Info

Abbrev

tuturlogi

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Tuturlogi is a bilingual (English and Bahasa), peer-reviewed journal, and specializes in Indonesian communication studies in particular and Southeast Asian communication studies in general. Our main goal is to disseminate current and original articles from researchers and practitioners on various ...