Jurnal Publikasi Ekonomi dan Akuntansi
Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen: Studi Kasus Pada Seblak Kedai Warna Di Permata Biru

Salwa Fatimah Azahra (Unknown)
Deri Apriadi (Unknown)

Article Info

Publish Date
02 Jan 2026

Abstract

This study aims to determine the extent of the influence pf product quality and service on customer satisfaction of Seblak Kedai Warna in Permata Biru. A quantitative approach was used with data collection methods through questionnaries distributes online during March to April 2025. The sampling terchnique used cluster random sampling, and data analysis was carried out by multiple linear regression using SPSS version 25. The results showed that product and service quality have a significant influence on customer satisfaction. This finding confirms the importance of improving product and service quality for the sustainability of culinary UMKM

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Journal Info
Jurnal Publikasi Ekonomi dan Akuntansi
Website

Abbrev

jupea

Publisher

Pusat Riset dan Inovasi Nasional

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Accounting: Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Pajak, Audit, Akuntansi Biaya, Akuntansi Sektor Publik, Akuntansi UMKM. Economics: Ekonomi Makro, Ekonomi Mikro, Ekonomi Perkotaan, Penilaian Properti, Ekonomi Islam, Lembaga Keuangan Perbanka Manajemen: Manajemen Pemasaran, Manajemen ...