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All Journal Jurnal Publikasi Ekonomi dan Akuntansi
Salwa Fatimah Azahra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen: Studi Kasus Pada Seblak Kedai Warna Di Permata Biru Salwa Fatimah Azahra; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.4402

Abstract

This study aims to determine the extent of the influence pf product quality and service on customer satisfaction of Seblak Kedai Warna in Permata Biru. A quantitative approach was used with data collection methods through questionnaries distributes online during March to April 2025. The sampling terchnique used cluster random sampling, and data analysis was carried out by multiple linear regression using SPSS version 25. The results showed that product and service quality have a significant influence on customer satisfaction. This finding confirms the importance of improving product and service quality for the sustainability of culinary UMKM
Co-Authors Deri Apriadi