E-Jurnal Ekonomi Pembangunan
Vol. 13 No. 03 (2024): Vol. 13, No. 03, Maret 2024

ANALISIS KELAYAKAN PELAKU USAHA MIKRO KECIL MENENGAH PADA PEMBUATAN MINYAK TRADISIONAL SAAT PANDEMI COVID-19 DI KOTA DENPASAR

Made Diah Purnama Dewi (Fakultas Ekonomi dan Bisnis Universitas Udayana)
Anak Agung Bagus Putu Widanta (Fakultas Ekonomi dan Bisnis Universitas Udayana)



Article Info

Publish Date
02 Nov 2025

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Denpasar are important assets in strengthening the foundation of the regional economy. The MSME sector is currently at the heart of the government's concern, which is trying to recover immediately from the downturn caused by the Covid-19 pandemic that has affected all sectors of the economy, like like the traditional MSME oil sector. This phenomenon explains that MSMEs are efficient enterprises developed to support the macroeconomic and microeconomic development of Indonesia as well as the sectors that inspire other countries to develop.Rephrase Therefore, special attention should be paid to the epidemic situation for MSMEs. For some economic actors, the pandemic situation is an opportunity to plan for business development after Covid-19, which is why it is necessary to study the feasibility. This study was carried out in Denpasar city with a total sample of 4 MSMEs with the method of business feasibility analysis, i.e. testing whether the business is viable or not. Research results show that: Using the business feasibility analysis method, the business is feasible in the city of Denpasar. keyword: MSME, business feasibility, covid-19 pandemic

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Journal Info

Abbrev

eep

Publisher

Subject

Description

E-Jurnal Ekonomi Pembangunan is a peer-reviewed, scientific journal by Department of Economics Development, Faculty of Economics and Business, Udayana University. E-Jurnal Ekonomi Pembangunan is published periodically online once a month. The Editorial Board only accepts research in the field of ...