Global Economics: International Journal of Economic, Social and Development Sciences
Vol. 1 No. 4 (2024): Global Economics - International Journal of Economic, Social and Development Sc

Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia

Farida Ayu Avisena Nusantari (Universitas Budi Luhur)
Eryco Muhdaliha (Universitas Budi Luhur)
Mia Laksmiwati (Universitas Budi Luhur)



Article Info

Publish Date
31 Dec 2024

Abstract

This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.

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Journal Info

Abbrev

GlobalEconomics

Publisher

Subject

Economics, Econometrics & Finance

Description

(Global Economics: International Journal of Economic, Social and Development Sciences) [e-ISSN : 3063-6213, p-ISSN : 3063-6221] is an open access Journal published by the IFREL (International Forum of Researchers and Lecturers). Global Economics accepts manuscripts based on empirical research ...