Pelatihan Pemanfaatan Smartphone untuk Digital Marketing di SMK Negeri 3 Cimahi

Dini Rohmayani (Politeknik TEDC)
Arya Aditya (Politeknik TEDC)
Castaka Agus Sugianto (Politeknik TEDC)
Ayu Hendrati Rahayu (Politeknik TEDC)
Aris Haris Rismayana (Politeknik TEDC)

JPPkM: Jurnal Pengabdian dan Pemberdayaan kepada Masyarakat
Vol. 2 No. 1 (2026): JPPkM:Januari

This community service activity aims to provide training on utilizing smartphones for digital marketing to 70 students of SMK Negeri 3 Cimahi through introducing basic concepts, Shopee features, and practical sessions on creating online stores. The training was conducted on August 23, 2022, using methods of counseling, demonstration, and hands-on practice with participants' smartphones. Results showed high enthusiasm among participants, who successfully understood the material and created their own Shopee stores, thereby enhancing digital entrepreneurship skills in the industry 4.0 era.