Jurnal Bisnis Perikanan
Vol 3, No 2: OKTOBER 2016 : JURNAL BISNIS PERIKANAN

STRATEGI PENGEMBANGAN USAHA WANITA NELAYAN DALAM MENGOLAH HASIL PERIKANAN BERBASIS KELOMPOK

Ratna Diyah Palupi (Universitas Halu Oleo (UHO))
Ira Ira (Universitas Halu Oleo)
Asriyana Asriyana (Universitas Halu Oleo)



Article Info

Publish Date
31 Oct 2016

Abstract

This study aimed are to analyze the financial feasibility and development strategic of the fish balls business in the Bubu Village. The research activities conducted July-September 2016 at Bubu Village Kambowa District of North Buton in Southeast Sulawesi. Data collected by observation, interviews and literature. The results showed that the business of fish balls in Bubu Village has a good business prospective and should be developed viewed from various aspects, namely marketing, financial aspects as well as the direction of enterprise development. Supporting factors the business of fish balls, namely a lack of competition, infrastructure and facilities are within easy reach, as well as the marketing of the product is very good because it is supported by the strategic position of the village. Factors that inhibit weakness are the availability of raw materials, including seasonal and can be updated by means of taking raw materials from other regions. Financial aspect is eligible to run for a short-term (current conditions) and long term (10 years). Keywords: Business, Fish balls, Bubu Village, Development Strategic

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Journal Info

Abbrev

bisnisperikanan

Publisher

Subject

Earth & Planetary Sciences

Description

JURNAL BISNIS PERIKANAN, memuat artikel yang berkaitan dengan aspek agrobisnis perikanan dan kelautan, manajemen usaha perikanan dan kelautan (finansial, kebijakan usaha, pemasaran hasil perikanan dan aspek teknis fungsional), ekonomi sumberdaya perairan dan lingkungan, teknik pemberdayaan ...