TRJ (Tourism Research Journal)
Vol 3 No 1 (2019): (TRJ) Tourism Research Journal

The Effect of Service Quality and Servicescape Towards Customer Satisfaction, Starbucks Coffee, Jakarta

Marie, Andhalia Liza (Unknown)

Article Info

Publish Date
30 Apr 2019

Abstract

This study aims to determine the effect of Service Quality and Servicescape Towards Customer Satisfaction Starbukcs Coffee, Jakarta. This type of research is explanatory research with a quantitative approach and using survey methods conducted on 100 customers of Starbucks Coffee, Jakarta. Sampling using nonprobability sampling method with purposive sampling technique. Data processing is done by using multiple linear regression analysis tools. Based on hypothesis testing, the results of the t test show that servicescape and service quality have a significant simultaneous effect on customer satisfaction.

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Journal Info
TRJ (Tourism Research Journal)
Website

Abbrev

trj

Publisher

Institut Pariwisata Trisakti

Subject

Humanities Environmental Science

Description

Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: ...