Jurnal Riset Manajemen dan Akuntansi
Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi

PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP COSTUMER SATISFACTION PADA USAHA SAPPO DRINKS CABANG 5 KOTA SENGKANG


Article Info

Publish Date
31 Aug 2023

Abstract

This study aims to determine the effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Drinks Business, Branch 5, Sengkang City. This study used 310 respondents from Puangrimaggalatung university students. The instrument used in this research is a questionnaire. Hypothesis testing was carried out using multiple linear regression analysis with the help of SPSS 26. The results of this study explain that there is a simultaneous effect of Service Quality and Product Quality on Customer Satisfaction in the Sappo Beverage Business Branch 5 Sengkang City.

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Journal Info
Jurnal Riset Manajemen dan Akuntansi
Website

Abbrev

jurima

Publisher

Lembaga Pengembangan Kinerja Dosen

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Riset Manajemen dan Akuntansi (JURIMA) : ISSN:2827-8569 (cetak), ISSN: 2827-8577 (Online) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan ...