SEMANIS
Vol. 1 No. 1 (2023): Februari 2023

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA USAHA BISNIS KULINER CAFÉ

Sri Yanthy Yosepha (Universitas Marsekal Dirgantara Suryadarma)
Siti Azizah Latifah Dinar (Universitas Marsekal Dirgantara Suryadarma)



Article Info

Publish Date
09 Feb 2023

Abstract

Cafe is a culinary business that is currently being established everywhere, not only students and students flock to the cafe to relax and do their assignments, but even businesspeople also choose cafes as a place to meet their colleagues. Customersatisfaction is strongly influenced by the quality of service provided by the café, so the café must provide the best quality in serving customers in achieving customer satisfaction. Customer satisfaction with cafe services is an evaluation of cafemanagement in maintaining or improving service quality. This study aims to determinethe effect ofservice quality on customer satisfaction in the culinary cafe business. This study uses a literature review of several previous research results in Indonesia. Journalsearch sources via Google Scholar in the period 2014 – 2022. The results showed that service quality was measured using 5 dimensions, namely Reliability, Tangibles,Responsiveness, Assurance, and Empathy. Studies show that service quality influencescafé customer satisfaction

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Journal Info

Abbrev

semanis

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science

Description

Prosiding yang diselenggarakan oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Bangsa. Diadakan satu kali dalam setahun sebagai wadah publikasi hasil penelitian yang telah dipresentasikan pada acara Seminar Manajemen Bisnis ...