BAHRI: Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 2 (2024)

Edukasi Pemasaran Online Bagi Pelaku Bisnis UMKM

Vina Lili Handayani (Universitas Al Falah As Sunniyah Jember)
Muhammad Syarofi (Universitas Al Falah As Sunniyah Jember)



Article Info

Publish Date
31 Dec 2024

Abstract

The presence of the ASEAN Economic Community and the Industrial Revolution 4.0 has changed the dynamics of business and marketing, so that strategic steps are needed to help MSMEs, especially in Sidomulyo Village, to remain competitive in the digital era, and be able to compete competitively in the digital era. This Community Service Program aims to help MSME actors improve their personal skills and business capacity. One of the MSMEs that consistently maintains and develops local potential-based businesses is community-based entrepreneurial businesses that produce products and services. The service process begins with collecting initial data through interviews and observations to find out more about business conditions, then continues with conducting this research through the ECA-EVARED technique (Exploration, Creat and Action, Evaluation, and Report and Dissemination) and business assistance in order to improve the ability of business actors to market online. The results of the community service program for MSME actors in Sidomulyo are that marketing is getting wider, helping the economy of small traders, they can already market through digital marketplaces, income is increasing and MSME actors are more creative in marketing their products.

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Journal Info

Abbrev

bahri

Publisher

Subject

Religion Arts Humanities Education Environmental Science Social Sciences Other

Description

Focus and Scope Fokus: Mengutamakan kualitas, keberlanjutan, inovasi, serta pelibatan masyarakat melalui partisipasi aktif dalam kegiatan pengabdian kepada masyarakat. Ruang Lingkup: Artikel yang diterima harus berfokus pada hasil kegiatan pengabdian kepada masyarakat, yang dapat meliputi antara ...