Journal of Management and Business Analytics
Vol. 1 No. 1 (2025): January

The Influence of Tourist Attractions, Available Facilities, and Accessibility on the Decision of Domestic Travelers to Visit The Kaldera Toba

Aji Prabowo (Institut Bisnis Dan Komputer Indonesia)
Arisman Parhusip (Institut Bisnis Dan Komputer Indonesia)
Montaris Silaen (Institut Bisnis Dan Komputer Indonesia)



Article Info

Publish Date
17 Jan 2025

Abstract

Lake Toba, with its calm waters, green hills, and refreshing air, is a perfect destination for relaxation. One of its standout attractions is The Kaldera Toba Nomadic Escape, developed by the Ministry of Tourism in Sibisa Village, Ajibata District, Toba Regency. This study investigates the impact of attractiveness, facilities, and accessibility on domestic tourists' decisions to visit The Kaldera Toba Nomadic Escape, both individually and collectively. Applying a quantitative approach, data were gathered through surveys and observations from 100 domestic tourists who visited between 2022 and 2023. The results indicate that all three factors significantly affect tourists' visiting decisions. Attractiveness recorded a t-value of 17.309 (significance 0.000), facilities had a t-value of 3.152 (significance 0.002), and accessibility showed a t-value of 2.830 (significance 0.000). Additionally, these factors collectively exert a strong influence, as reflected in an F-value of 182.395 (exceeding the F-table value of 3.09) with a significance level of 0.000. The model explains 84.6% of the decision-making process, while the remaining 15.4% is attributed to other factors.

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Journal Info

Abbrev

jomba

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JOMBA: Journal of Management and Business Analytics is a peer-reviewed, open-access journal that publishes high-quality research in management and business analytics. It serves as a platform for academics, researchers, and practitioners to share insights, methodologies, and applications in ...