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PENGARUH MEREK DAN LOKASI TERHADAP KEPUTUSAN KONSUMEN BELANJA DI PASAR SWALAYAN MAJU BERSAMA MMTC MEDAN AJI PRABOWO; TOGU HARLEN LBN. RAJA; MUHAMMAD SYAFRIL
JURNAL ILMIAH SIMANTEK Vol 5 No 3 (2021): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study was conducted to find out the Brand and Location of Consumer Decisions, this study uses quantitative methodswith associative approaches. In this study, the consumer population who shopped at self-service advanced with MMTCMedan. How to take samples in this study using probability sampling techniques using the accindental sampling method asmany as 96 respondents. Data analysis techniques use validity tests, reliability tests, classical assumption tests, multiplelinear regression analysis, t tests, F tests and coefficients of determination (R2) using spss version 20 applications.The result of the t variable t test of the Brand t calculated 5,509 > t table of 1,986 means that the brand affects consumerdecisions and the location variable t calculates by 1,693 < t the table of 1,986 means that location has very little influence onconsumer decisions. Test F brand variable and location F calculated by 27,992 > F table 3.09 shows that brands andlocations together influence consumer decisions.
PENGARUH LINGKUNGAN KERJA DAN BEBAN KERJA TERHADAP TURNOVER INTENTION DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MODERASI (STUDI KASUS DI PT. SUMBER SAWIT MAKMUR UNIT BANDAR PULAU) Prabowo, Aji; Khair, Hazmanan; Sabrina, R
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 1 (2024): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i1.2990

Abstract

This study aims to determine and analyze the effect of work environment and workload on turnover intention with job satisfaction as moderation. The object of research was conducted at PT Sumber Sawit Makmur Unit Bandar Pulau, Bandar Pulau District, Asahan Regency. This research is included in the category of causal research using a quantitative approach. Sampling using the Slovin Formula which amounted to 53 field employees from a population of 113 people. Data collection techniques are carried out by means of observation, interviews, distributing questionnaires and documentation studies. This research analyzes using the help of Smart PLS (Partial Least Square) software version 3.0 which is applied with computer media to test the strength of the relationship between turnover intention and its independent variables, namely work environment and workload and job satisfaction as moderating variables. The results of this study prove that the work environment has a negative and insignificant effect on turnover intention.Workload has a positive and insignificant effect on turnover intention.Job satisfaction variables are not able to moderate the influence of work environment and workload on turnover intention.
Peran Manajerial Dalam Meningkatkan Kualitas Kerja Karyawan Pada Kantor Bulog Cabang Langsa Prabowo, Aji; Astuti, Yulina; Tarlis, Andi
Jurnal Ekonomi Bisnis dan Manajemen Vol 2 No 2 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2024
Publisher : POLITEKNIK LP3I KAMPUS TASIKMALAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i2.2135

Abstract

In managing an organization or company, good governance or managerial is needed. Basic knowledge of management needs to be understood and applied well by managers so that it will be very helpful in carrying out their duties in an effort to achieve organizational goals. The study entitled The Role of Managers in Improving the Quality of Employee Work at the Bulog Langsa Branch Office. The objectives of the study are a) to find out how the role of managers is in improving the quality of work of employees of the Bulog Public Company, Langsa Branch Office. b) to find out what efforts are made by managers to improve the quality of work of employees of the Bulog Public Company, Langsa Branch Office. The research methodology is qualitative where the role of the researcher is as a key instrument in collecting data and interpreting data. The results of the study are the implementation of performance management at the Bulog Public Company, Langsa Branch Office, basically using public service performance management that has been implemented by the Bulog Public Company, Jakarta Head Office. However, to carry out the performance of employees of the Bulog Public Company, Langsa Branch Office, it is necessary to implement work planning, division of work into sub-sections, and strategies used by the Bulog Public Company, Langsa Branch Office in an effort to achieve employee performance.
STRATEGI PEMBERDAYAAN BUMDes UNTUK PENINGKATAN KESEJAHTERAAN DI GAMPONG PAYABUJOK SEULEUMAK Putri, Desyana; Saputra, Ryanda; Harahap, Ainul Yusna; Prabowo, Aji
Journal of Accounting and Financial Issue (JAFIS) Vol 6 No 1 (2025): Journal of Accounting and Financial Issue (JAFIS)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/jafis.v6i1.4310

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemberdayaan BUMDes Gampong Payabujok Seuleumak sebagai upaya peningkatan kesejahteraan masyarakat di tingkat desa. Penelitian ini menggunakan pendekatan analisis SWOT untuk mengevaluasi faktor internal dan eksternal yang mempengaruhi kinerja BUMDes. Hasil analisis menunjukkan bahwa BUMDes memiliki kekuatan dalam hubungan yang baik dengan pemerintah desa dan potensi pasar lokal yang besar, namun juga menghadapi kelemahan dalam hal pengelolaan SDM dan keterbatasan lahan usaha. Peluang yang ada termasuk dukungan pemerintah dan kemitraan dengan industri lokal, sedangkan ancaman yang dihadapi adalah persaingan usaha yang ketat dan ketidakstabilan ekonomi. Berdasarkan temuan ini, disarankan agar BUMDes memanfaatkan kekuatan internal untuk mengeksploitasi peluang eksternal melalui pelatihan pengelolaan, penggunaan teknologi dan memperluas kemitraan dengan sektor lain untuk meningkatkan efisiensi dan kinerja usaha. Melalui penerapan strategi yang tepat, BUMDes berpotensi besar untuk meningkatkan kesejahteraan masyarakat desa Gampong Payabujok Seuleumak dan berkontribusi pada pembangunan ekonomi desa secara berkelanjutan.
The Role of Emotional Intelligence and Organizational Culture in Improving Employee Performance: Empirical Evidence from Gajah Sakti Village Prabowo, Aji; Nadeak, Putry H.; Silaen, Karina; Fiannisa, Muharani
Jurnal Ilmu Manajemen dan Ekonomika Vol. 17 No. 2 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 17, No.2, Juni 2025
Publisher : Indonesia Banking School

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Abstract

This research aims to determine the role of emotional intelligence and organizational culture in improving employee performance: empirical evidence from Gajah Sakti Village. Gajah Sakti Village faces several labor-related issues with low performance associated with discipline and initiative. These problems can be linked to low emotional intelligence and poor organizational culture. This study employs a quantitative approach using a survey method involving 80 respondents. The analysis using the Partial Least Square (PLS) method shows that emotional intelligence and organizational culture have a positive and significant impact on employee performance. This means that the higher the emotional intelligence, the better the organizational culture, and the better the employee performance. This study recommends that the village government hold workshops on emotional intelligence and improve the organizational culture to enhance employee performance.