Jurnal Manajemen Bisnis
Vol. 10 No. 1: March 2019

DOES CUSTOMERS SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN HEDONIC AND UTILITARIAN VALUES TO BEHAVIORAL INTENTION?

Dewi, Fatikha Rizdiana (Unknown)
Fatmawati, Indah (Unknown)

Article Info

Publish Date
16 Jul 2019

Abstract

This study investigated the effects of hedonic and utilitarian values on behavioral intentions and the mediating effects of satisfaction in the restaurant industry. A survey was conducted in the setting of culinary industry. Purposive sampling method was used to collect 125 samples. The data was analyzed using linier regression.            The result showed that the hedonic and utilitarian value has a significant and positive direct effect on satisfaction. The hedonic and utilitarian values, and the satisfaction as well also have significant and positive effect on behavioral intention. This study also showed that customer satisfaction acts as a partial mediator in the relationship between hedonic value and utilitarian value on behavioral intentions.

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

mb

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, ...