The aim of this study is to develop interactive, multimedia-based teaching materials to help increase reading interest in early childhood. The method used is research and development (R&D), which follows the Borg and Gall process with the following stages (1) potential and problem identification, (2) data collection, (3) product design, (4) expert validation and revision, and (5) limited field testing. The research involved two experts, two early childhood teachers, and ten children aged 4–6 years. Expert validation results indicated a high feasibility level (91%), teacher assessments yielded an average score of 90%, and children’s reading interest increased from 60% to 92% after using the developed media. Despite these results, the limited sample size and lack of advanced statistical testing restrict generalizability. The study concludes that multimedia-based interactive teaching materials can significantly enhance reading engagement in early childhood. Future research should integrate larger samples, additional statistical tests, and more immersive features such as augmented reality or adaptive feedback systems.
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