<![CDATA[The sustainability of MSMEs in Rengel Village, Tuban Regency, is strongly influenced by the integration of digital innovation and strategic partnerships with local logistics services. Within the ongoing shift toward technology-based economic transformation, digital innovation enhances operational efficiency, expands market reach, and strengthens competitiveness through the use of social media, online ordering platforms, and digital payment systems. Partnership with PT JDOR Express Indonesia plays a crucial role in overcoming distribution barriers that previously limited MSME growth. Supported by a network of more than 400 partners across its Soko, Rengel, and Plumpang branches, JDOR Express offers fast, affordable, and integrated logistics services, including motorcycle transport, delivery orders, child-friendly services, and the “JDOR Cangkingan” program. The synergy between digital innovation and logistics partnership encourages MSMEs to be more adaptive to market changes and improves both visibility and market access for local products. These findings highlight the importance of strengthening digital literacy and fostering cross-sector collaboration to build a more inclusive and sustainable MSME ecosystem.]]>
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