Jurnal Penelitian
Vol 9 No 2 (2012): Volume 9 Nomor 2 2012

ANALISIS PENGARUH PENGENALAN MEREK, PERSEPSI KUALITAS, HARAPAN KONSUMEN DAN INOVASI PRODUK TERHADAP KEPUTUSAN MEMBELI DAN DAMPAKNYA PADA LOYALITAS KONSUMEN: (Studi Kasus: Produk Batik Sutra Halus Merek Tamina)

Tamamudin (Unknown)

Article Info

Publish Date
30 Nov 2012

Abstract

This study aimed to examine the effect of brand awareness, perceived quality, customer expectations and product innovation on buying decisions and on increasing customer loyalty. Structural Equation Modeling (SEM) based on AMOS was employed to test the hypotesis. The results showed that brand awareness has positive and significant impact on purchasing decisions, perceived quality has positive and significant impact on purchasing decisions, consumer expectations have a positive and significant impact on purchasing decisions, product innovation have a significant and positive impact on purchasing decisions and buying decisions have positive and significant customer loyalty.

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Journal Info
Jurnal Penelitian
Website

Abbrev

Penelitian

Publisher

Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Subject

Religion Humanities Education Social Sciences

Description

Aim Jurnal Penelitian is a peer-reviewed journal dedicated to publishing high-quality research on various aspects of religiosity, Islam, and culture in Indonesia. As a predominantly Muslim country, Indonesia is home to a diverse range of local cultures. Islam, which originated outside of Indonesia, ...