International Journal Corner of Educational Research (IJCER)
Vol. 4 No. 2 (2025): November 2025

Enhancing MSME Capability through Digital Marketing Education and the Role of University Facilitators in Bandung City

Aryanti, Asti Nur (Unknown)
Christianingrum, Christianingrum (Unknown)
Utami, Widyastuti Nurmalia (Unknown)
Rahmi, Palupi Permata (Unknown)
Permata, Shintia (Unknown)

Article Info

Publish Date
20 Nov 2025

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development. However, many MSMEs still face limitations in digital marketing capability, particularly in utilizing social media, marketplaces, and online promotion strategies. This study aims to analyze the effect of digital marketing education programs on improving MSME capabilities in Bandung City. The research employs a quantitative approach using a pretest–posttest design supported by secondary data from the Central Statistics Agency. The findings indicate that digital marketing education significantly improves MSME capability, particularly in content creation, social media management, and marketplace optimization. The study recommends practice-based education and continuous mentoring to strengthen MSME competitiveness in the digital economy.

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Journal Info
International Journal Corner of Educational Research (IJCER)
Website

Abbrev

ijcer

Publisher

CV. Tripe Konsultan

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

The goal of the International Journal Corner of Educational Research (IJCER) is to keep readers up-to-date in worldwide developments in education reform by providing scholarly information and practical analysis from recognized international authorities. IJCER is the only peer-reviewed scholarly ...