<![CDATA[The limited availability of natural resources in Madura has encouraged its people to migrate and engage in trading activities in major cities such as Banjarmasin in order to sustain their livelihoods. This study aims to describe how Madurese traders at Sentra Antasari Market manage social capital to strengthen their existence in the host society. Using a qualitative method with a phenomenological approach, data were collected through observation, unstructured interviews, and documentation, and analyzed using the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing. The findings show that Madurese traders possess deeply internalized cultural strengths in their everyday lives, such as values of hard work, frugality, and a strong migrant ethos, which shape a solid social identity and function as adaptive strategies in facing urban economic challenges. Although the social structure formed is informal, it operates effectively through kinship ties and shared regional backgrounds, while their social capital is manifested in three main aspects: trust among community members, collective norms that maintain discipline and solidarity, and active social networks sustained through routine activities such as rotating savings groups and social gatherings. These findings highlight that local culture does not hinder modernization but instead serves as a crucial force in building economic resilience and social harmony in urban spaces, contributing to the development of economic sociology and market ethnography literature and offering practical insights into how social capital strengthens the economic stability of migrant ethnic groups; future research is encouraged to explore the role of social capital in interethnic relations within multicultural market settings.]]>
Copyrights © 2026
