Business Management
Vol 5, No 1 (2026): Business Management Februari

Analysis of the Influence of Digital Marketing on Increasing MSME Sales in Bima City

Afiah, Syagiratul (Unknown)
Yuliati, Rosa (Unknown)
Nurwahidah, Nurwahidah (Unknown)

Article Info

Publish Date
01 Feb 2026

Abstract

This Study aims to analyze the influence of digital marketing on increasing sales UMKM at Bima City by focusing various elemens of digital marketing. The research method used quantitative research with an associative approarch which is a study that aims to determine the relatioship between two or more variables. The sample of research used purposive sampling with a sample of 120 UMKM in Bima City with 2 criteria: 1) UMKM bisnis in Bima City, 2) maximum assets of 100 million. Data were analyzed using SPSS 25 with data quality test methods, classical assumption test and determinant coefficients.

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Journal Info
Business Management
Website

Abbrev

Bisnis

Publisher

Lembaga Penelitian dan Pendidikan Mandala

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen Bisnis diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala. Artikel berupa tulisan yang diterbitkan versi cetak dan online secara berkala pada bulan Februari dan Agustus di bidang Ilmu Manajemen dan Bisnis. Penerbitan ini memuat tulisan bersifat ilmiah dalam bentuk ...