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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Business Management
Yuliati, Rosa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Sosialisasi dan Pelatihan Pencatatan Laporan Keuangan dan Kewajiban Perpajakan untuk UMKM Susyanti, Jeni; Anwar, Siti Aminah; Dianawati, Eris; Anam, Khoirul; Yuliati, Rosa; Muhamad, Razzan Zaki; Prinanta, Ledys Juncia
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 3 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i3.19262

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan pendampingan kepada pelaku UMKM mengenai pemahaman tentang pencatatan laporan keuangan yang benar dan kewajiban perpajakan serta penggunaan Aplikasi pencatatan keuangan dan pelaporan pajak. Metode yang diterapkan adalah dengan melakukan observasi dan wawancara, serta bimbingan teknis. Hasil dari kegiatan ini, para pelaku UMKM memperoleh pemahaman dan pengetahuan tentang pencatatan laporan keuangan dan kewajiban perpajakan UMKM pada tiga mitra di kecamatan kedungkandang, Kota Malang.
Membangun Loyalitas Pelanggan: Peran Kepuasan dalam Menghubungkan Kualitas Produk dan Promosi Yuliati, Rosa; Hidayati, Nur; Asiyah, Siti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21833

Abstract

Research aim: This study aims to determine the direct and mediating effects between product quality and promotion on customer satisfaction and customer loyalty in the Kattoen brand. Methods: This research uses a non-probability sampling method. Finding: The results showed that product quality and promotion had no significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, product quality had no significant effect on customer satisfaction, and promotion had a significant effect on customer satisfaction. Customer satisfaction does not mediate the influence between product quality on customer loyalty, customer satisfaction mediates the influence between promotions on customer loyalty. Theoretical contribution/Originality: This research proves that promotional activities on social media are very effective. Practitioner/Policy implication: Customer satisfaction is proven to be able to increase customer loyalty, to create customer loyalty, the company must improve product quality and promotional strategies properly. Research limitation: The research was only conducted in Malang City
Analysis of the Influence of Digital Marketing on Increasing MSME Sales in Bima City Afiah, Syagiratul; Yuliati, Rosa; Nurwahidah, Nurwahidah
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10185

Abstract

This Study aims to analyze the influence of digital marketing on increasing sales UMKM at Bima City by focusing various elemens of digital marketing. The research method used quantitative research with an associative approarch which is a study that aims to determine the relatioship between two or more variables. The sample of research used purposive sampling with a sample of 120 UMKM in Bima City with 2 criteria: 1) UMKM bisnis in Bima City, 2) maximum assets of 100 million. Data were analyzed using SPSS 25 with data quality test methods, classical assumption test and determinant coefficients.
Co-Authors Afiah, Syagiratul Anwar, Siti Aminah Eris Dianawati Jeni Susyanti KHOIRUL ANAM Muhamad, Razzan Zaki Nur Hidayati NURWAHIDAH NURWAHIDAH Prinanta, Ledys Juncia Siti Asiyah