<![CDATA[The rapid growth of e-commerce has made personalized product recommendations a crucial aspect of enhancing customer satisfaction and boosting sales. However, many small-to-medium-sized retail businesses, like Adiva Fashion Store, still rely on manual product selection through customer searches or seller recommendations, which often leads to challenges in meeting customer preferences. This study presents a case study of Adiva Fashion Store, where the Collaborative Filtering method was implemented to develop a personalized clothing product recommendation system. The item-based Collaborative Filtering approach was employed to calculate the similarity between products based on customer ratings and transaction history. These similarity values were then used to predict customer preferences for products that had not yet been purchased. The system was developed using the Waterfall methodology, which involved needs analysis, system design, implementation, testing, and maintenance. The results show that the recommendation system significantly improved the relevance of product suggestions, helping customers make better purchasing decisions and increasing sales effectiveness. This case study illustrates how data-driven recommendation systems can be effectively integrated into small-to-medium-sized retail environments, providing valuable insights for other businesses aiming to adopt similar strategies.]]>
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