Ekopedia: Jurnal Ilmiah Ekonomi
Vol. 2 No. 1 (2026): JANUARI-MARET

Pengaruh Financial Literacy, Parental Financial  Behavior Dan Herding Behavior Terhadap   Keputusan Investasi Saham

Sari, Annisa Novita (Unknown)
Susanti, Rina (Unknown)



Article Info

Publish Date
03 Feb 2026

Abstract

This study aims to analyse the influence of financial literacy, parental financial behaviour, and herding behaviour on stock investment decisions among students at the Faculty of Economics and Business, Slamet Riyadi University, Surakarta. Using a quantitative approach, primary data was collected through a questionnaire distributed to 100 respondents selected using purposive sampling techniques. Data analysis was conducted comprehensively through descriptive analysis, multiple linear regression, and hypothesis testing using t-tests, F-tests, and the coefficient of determination ($R^2$). The t-test results showed that the three independent variables partially had a significant effect on stock investment decisions, as evidenced by the p-values obtained for financial literacy (0.000), parental financial behaviour (0.000), and herding behaviour (0.002), all of which were below the significance level of 0.05

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Journal Info

Abbrev

ekopedia

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah ...