This article presents a comprehensive narrative literature review on the psychological and behavioral factors that contribute to the academic failure of high-achieving students. The review aims to identify and analyze various psychological aspects, such as motivation, anxiety, self-efficacy, perfectionism, mental resilience, and self-identity, as well as study habits, time management, and digital habits, that contribute to the decline in academic achievement of high-achieving students. A narrative literature review method was used to integrate findings from various relevant empirical and theoretical studies. The review results indicate that a complex interaction between psychological factors and habits plays a crucial role in determining the success or failure of high-achieving students. Key findings include the negative impact of performance anxiety and procrastination, the important role of self-efficacy in academic achievement, and how poor study habits can worsen students' psychological well-being. Practical implications and recommendations for interventions for lecturers, students, and teachers are also discussed, including strategies to increase motivation, reduce anxiety, develop effective study habits, and build mental resilience. The article's conclusion emphasizes the importance of a holistic approach in understanding and addressing the problem of high-achieving students' academic failure. It identifies future research directions that could contribute further to this field
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