PINISI Discretion Review
Volume 9, Issue 1, September 2025

E-Commerce as an Innovation in Social Enterprise Digitalization

S. K, Ernawati (Unknown)



Article Info

Publish Date
18 Jan 2026

Abstract

Digital transformation has opened up new opportunities for the development of social entrepreneurship in Indonesia, particularly through the strategic use of e-commerce as both a distribution channel and a medium for conveying social values. This article aims to analyze how social enterprises utilize e-commerce to integrate economic and social objectives sustainably. The method used is a literature review with a descriptive-qualitative approach, focusing on academic publications from 2019 onwards. The findings show that digitalization allows social enterprises to expand market reach, build strong social narratives, and strengthen collaborative business models. However, challenges such as digital literacy gaps, platform dependency, and unequal access to technology remain significant obstacles. Therefore, synergy among government, academia, and civil society is necessary to create a digital ecosystem that is inclusive and equitable for social enterprises. Digitalization is not merely an economic growth tool but also a space for value-based struggle in constructing a humane and just economic model.

Copyrights © 2025






Journal Info

Abbrev

UDR

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

PINISI Discretion Review is an-Opened Access journal and published twice a year every March and September. It publishes the research (no longer than 5 years after the draft proposed) in term of PINISI Discretion Review: public administration, public policy, management, bussiness administration, ...