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All Journal PINISI Discretion Review
S. K, Ernawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Social Capital in Digital Entrepreneurship Suhaeb, Firdaus W.; S. K, Ernawati
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79112

Abstract

This article aims to analyze the role of social capital as a key driver of innovation in digital entrepreneurship. The advent of the digital era has fundamentally transformed the modern entrepreneurial landscape, with innovation playing a crucial role in determining competitive advantage and business continuity. In the era of digital entrepreneurship, social capital plays a significant role in accelerating the spread of innovative ideas, expanding access to strategic resources, and building collaborative ecosystems that support sustainable business growth. Literature analysis reveals that entrepreneurs who optimally manage digital social networks tend to be more innovative, adaptive, and highly competitive. Digital social capital has also been shown to enhance market understanding, facilitate access to new technologies, and support the formation of cross-sector and cross-geographic collaborations. In a highly dynamic digital ecosystem, trust built through online reputation, community reviews, and shared values is a key pillar in strengthening collaboration and driving innovation. Strengthening digital social capital is necessary to address a number of challenges, such as fragmented online communities, low digital literacy in marginalized areas, and the high potential for the spread of misinformation. Therefore, a synergistic role from stakeholders is needed to create a digital environment conducive to the growth of healthy social capital. Efforts such as strengthening digital incubators, educating on networking ethics, and implementing pro-community policies are strategic steps to make social capital the primary driver of inclusive and future-oriented entrepreneurial innovation.
E-Commerce as an Innovation in Social Enterprise Digitalization S. K, Ernawati
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.79101

Abstract

Digital transformation has opened up new opportunities for the development of social entrepreneurship in Indonesia, particularly through the strategic use of e-commerce as both a distribution channel and a medium for conveying social values. This article aims to analyze how social enterprises utilize e-commerce to integrate economic and social objectives sustainably. The method used is a literature review with a descriptive-qualitative approach, focusing on academic publications from 2019 onwards. The findings show that digitalization allows social enterprises to expand market reach, build strong social narratives, and strengthen collaborative business models. However, challenges such as digital literacy gaps, platform dependency, and unequal access to technology remain significant obstacles. Therefore, synergy among government, academia, and civil society is necessary to create a digital ecosystem that is inclusive and equitable for social enterprises. Digitalization is not merely an economic growth tool but also a space for value-based struggle in constructing a humane and just economic model.
Co-Authors Suhaeb, Firdaus W.