Amkop Management Accounting Review (AMAR)
Vol. 6 No. 1 (2026): January - June

The Influence of Food Safety and Health Behaviour on Purchase Intention and Its Implications for Purchase Decisions at Oish Bakery

Muliawan, Muhammad Rendy (Unknown)
Lukitaningsih, Ambar (Unknown)
Kusmaningrum, Nonik (Unknown)

Article Info

Publish Date
30 Jan 2026

Abstract

This study aims to analyse the effect of food safety and health behaviour on purchase intention and its implications for purchase decisions among Oish Bakery consumers. The research method used is a quantitative approach with a survey technique involving 120 respondents. Data analysis uses multiple linear regression analysis and mediation tests. The results of the study indicate that food safety and health behaviour have a positive effect on purchase intention. Purchase intention has been proven to have a significant effect on purchase decisions and mediates the effect of food safety and health behaviour on purchase decisions. These findings indicate that improving food safety and health is an important strategy in increasing consumer purchase intention and purchase decisions in the bakery industry.

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Journal Info
Amkop Management Accounting Review (AMAR)
Website

Abbrev

amar

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Amkop Management Accounting Review (AMAR) futhermore seeks to advance an understanding of management accounting in its broader context, such as issues related to the interface between internal and external reporting or taxation. New theories, topical areas, and research methods, as well as original ...