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Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PERANAN SEGMENTASI DALAM PERILAKU KONSUMEN GUNA MENCIPTAKAN IKLAN YANG EFEKTIF Lukitaningsih, Ambar -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 1 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT In life, many found the form of messages from producers to consumers is one form of advertising. Advertising is a form of information products and services from producers to consumers as well as delivery of messages through a media sponsor. Advertising in the marketing function is motivated by the need to strengthen and consumers need of a product to achieve compliance satisfaction. For it is necessary to create an effective ad to the right with the objectives to be achieved. In creating effective ads need to pay attention to consumer behavior to target, with an understanding of consumer behavior will improve the ability of marketers to compete with other similar products. Characteristics consumer advertisers should know, because the purpose of the advertising itself to persuade consumers to buy a product or service. In addition to the selection of the consumer characteristics specific market (segmentation) will be easier to communicate the product through advertising media. Or character traits in a group is a market segment data to facilitate market the product. By doing market segment would be useful as a reference for throwing product to the public (consumers). By performing segment of the market will be very helpful introduction to the overall market conditions, how to take advantage of opportunities and understanding of the grouping consumer market segments that can be adjusted with a product that will be marketed through advertising. On that basis in designing advertising must understand and know what is happening in the market as a product toss, so in general, is known there are three criteria that can be used to measure the effectiveness of advertising, namely: sales, admonishment, and persuasion. Keywords: Segmentation, Consumer Behavior, Advertising
IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN Lukitaningsih, Ambar -
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 13, No 2 (2013): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective advertising is, of course, must begin with an understanding of the advertised product marketing programs, in addition to the ad should creative, has appeal, credibility endorse be aware of recall advertising is part of marketing activities. Through promotional activities, advertising is one of the strategies in marketing communications, to introduce or explain the product is marketed. Strategy that is often used in the shooting target market is the grouping of market/segment as an area prospective buyers/users. Selection of a specific market group will be easier to communicate through media advertising products. Or character traits in a group is a market segment of data to facilitate market the product. Market segment the reference and the main purpose of the products offered through advertising. Therefore, in designing advertising must understand and know what is happening in the market as a place of pitching products. Keywords: advertising, effective, marketing strategies.
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MEMPERTAHANKAN LOYALITAS PELANGGAN Lukitaningsih, Ambar
Potensio Vol 19
Publisher : STIE YPPI Rembang

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Abstract

Competition is fierce, and increasingly difficult to maintain customer loyalty. To work around this, companies must recognize the right customers, while managing increasingly complex customer, this is where CRM is needed, the company will be easier to consolidate and analyze customer data, as well as using it as a vehicle to interact intensely. CRM (Customer Relationship Management) is a type of management that specifically discusses the theory regarding the handling of the relationship between the company and its customers with the goal of increasing the companys value in the eyes of its customers. The main goal of CRM is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. CRM function will allow the company to know and understand the lifetime value of the customer and provide the perfect personal service. The main focus of the most important here is how the company can maintain customers, especially in conducting marketing activities, every effort is made to be able to reach customers as much as possible. The increasing number of market conditions fragmented and new products are arising and increasingly diverse, the greater the chance the customer in getting the products they want and according to the needs. However, now is not how to convey the companys products into the hands of customers, but how companies can provide products in accordance with the wishes and needs of the customer. To be successful CRM program, needs to be done step is to create a customer strategy. It starts with understanding where the customer wanted to build relationships and what is not. Every customer has different needs and likewise they have different values before the company. CRM (Customer Relationship Management) which is a customer relationship management is indispensable in the conduct of a business enterprise or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but furthermore customers can continue to purchase products and or services that the company can offer, so that with the implementation of this CRM company can serve customers well and retaining customer loyalty. Keywords:   CRM (Customer Relationship Management), Customer Relationship Management, Customer Loyalty
KAJIAN LOYALITAS PELANGGAN DARI PERSPEKTIF KEPUASAN PELANGGAN PASIR CV PUTRA MULIA BATU MERAPI BERBASIS BAURAN PEMASARAN Ambar Lukitaningsih, Ahmad Dimyathi Atmawijaya &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 4 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

This research is done on sand customers in CV Putra Mulia Batu Merapi, oneof the sand mining companies in Klaten district, Central Java province. To know thedirect influence between variables; Product quality, service quality and selling priceto customer satisfaction, and direct influence between variables; Product quality,service quality, selling price to customer loyalty mediated by customer satisfaction.The data used in this study is primary data sourced from the questionnaire, thesample in this study amounted to 60 respondents.The result of the research showsthat: 1) The quality of the product has a positive and significant effect on thesatisfaction, 2) The quality of service has positive and significant effect on thesatisfaction, 3) The price has negative and insignificant effect to the satisfaction, 4)The product quality has negative and insignificant effect to the loyalty, 5) Quality ofservice has positive but insignificant effect on loyalty, 7) Quality of product, servicequality and price simultaneously have positive and significant effect on satisfaction,8) Quality of product, service quality, price And customer satisfactionsimultaneously have a positive but not significant effect on loyalty, 9) Customersatisfaction has negative and insignificant effect on loyalty.Keywords: product quality, service quality, price, satisfaction, loyalty.
PENGARUH GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA DINAS KESEHATAN KOTA YOGYAKARTA Triyono, Triyono; Suparyadi, Suparyadi; Lukitaningsih, Ambar
UPAJIWA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 1 No 1 (2017): UPAJIWA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Prodi Magister Manajemen FE-UST

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Abstract

This research aims to know the influence between leadership style and compensation towards the performance of Yogyakarta Health Department. It used sensus method. Surveillance officers are the population also sample in this research amount to 45 people. The instrument used questionaire with likert scale and analyse tool used double regresion with T test and F test through significance of 0.05. The result can be concluded that (1) there is a significant positive effect on the Performance Leadership Style of Surveillance office at the Health department Yogyakarta with significant t> t table (2.755> 1.679), the value of β of 0.333 (2) there is a significant positive effect on the Performance Compensation of Surveillance office at the Health department Yogyakarta. with significant t> t table (2.440> 1.679), the value of β of 0.300. (3) there is a significant effect positive leadership style and Compensation for Performance of Surveillance office at the Health department Yogyakarta with significant the F count> F table (15.671> 2.84), the value of R² 0.534. Keywords: Compensation, Leadership Style, Performance
PERKEMBANGAN KONSEP PEMASARAN: IMPLEMENTASI DAN IMPLIKASINYA Lukitaningsih, Ambar
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The development of the original understanding of marketing is more focused on the issue of physical distribution business enterprise then develop to the transaction which although not involve spending money and marketing activities also can be done by institutions outside the business. As a consequence of the expansion of the notion of marketing, the scope of marketing is also increasingly widespread. The process thus continues to bring more and more marketing phenomenon. But reality shows that although many businesses are aware of the importance of customer satisfaction, but still few of them are running customer service program is good and right. Program satisfying the customer is still limited and largely ceremonial slogan. They are more likely to hunt for new customers and ignore existing customers. This phenomenon can be seen in the allocation of marketing costs are largely devoted to the promotion and only a small portion devoted to retaining customers. Keywords: Marketing Concepts, Implementation, Implications.
PENGARUH LOKASI DAN HARGA TERHADAP KEPUTUSAN MEMILIH INDRALOKA HOMESTAY SERTA DAMPAKNYA TERHADAP LOYALITAS Lukitaningsih, Ambar
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to determine the Influence of Price and Location on buying decision of Indraloka Homestay and its impact on Loyalty. This research is done by quantitative method. The study population included all guests who had stayed at Indraloka Homestay with 80 respondents. The unit of analysis of this study are individuals who understand the substance of research obtained as a sample by using purposive sampling technique. expected data obtained will be relevant to the research problem. The analytical tool used Smart Partial Least Square (SmartPLS). The results showed that the variable price and location have a significant influence on Purchase Decision, Price has a significant influence on Customer Loyalty, Location has no significant effect on Customer Loyalty, Purchase Decision has a significant influence on Customer Loyalty.Keywords: price, location, buying decision, loyalty
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MEMPERTAHANKAN LOYALITAS PELANGGAN Lukitaningsih, Ambar
potensio Vol 19, No 01 (2013): Volume 19 Nomor 1 Juli 2013
Publisher : potensio

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Abstract

Competition is fierce, and increasingly difficult to maintain customer loyalty. To work around this, companies must recognize the right customers, while managing increasingly complex customer, this is where CRM is needed, the company will be easier to consolidate and analyze customer data, as well as using it as a vehicle to interact intensely. CRM (Customer Relationship Management) is a type of management that specifically discusses the theory regarding the handling of the relationship between the company and its customers with the goal of increasing the company's value in the eyes of its customers. The main goal of CRM is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. CRM function will allow the company to know and understand the lifetime value of the customer and provide the perfect personal service. The main focus of the most important here is how the company can maintain customers, especially in conducting marketing activities, every effort is made to be able to reach customers as much as possible. The increasing number of market conditions fragmented and new products are arising and increasingly diverse, the greater the chance the customer in getting the products they want and according to the needs. However, now is not how to convey the company's products into the hands of customers, but how companies can provide products in accordance with the wishes and needs of the customer. To be successful CRM program, needs to be done step is to create a customer strategy. It starts with understanding where the customer wanted to build relationships and what is not. Every customer has different needs and likewise they have different values before the company. CRM (Customer Relationship Management) which is a customer relationship management is indispensable in the conduct of a business enterprise or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but furthermore customers can continue to purchase products and or services that the company can offer, so that with the implementation of this CRM company can serve customers well and retaining customer loyalty. Keywords:   CRM (Customer Relationship Management), Customer Relationship Management, Customer Loyalty 
Pengaruh Electronic Word of Mouth dan Security Terhadap Buying Decision Melalui Electronic Trust Sebagai Variabel Media Alfiani, Leli; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.434

Abstract

The rapid development of technology has made business competition in the e-commerce sector even tighter. Consumer purchasing decision making is influenced by several factors such as Trust Online. Tokopedia is an Indonesian company that is engaged in e-commerce. The problems of this research are worry, uncertainty and fear of the risks received when faced withshopping online. For this reason, in this study, the researcher wanted to know what factors influence generation Y. Researchers narrowed down three variables, E-Wom, Security, E-Trust This study used a quantitative research type and selected 150 people (male & female, 18-28 years old, and using e-commerce Tokopedia) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influencing factor in influencing purchasing decisions when doingshopping online application-basedwas Electronic Trust, followed by Electronic Word Of Mouth, and the last which had the least effect was Security. Keywords: E-commerce, E-Wom, Security, E-Trust, Buying Decision
Analisis Pengaruh Celebrity Endorse, Beauty Vlogger, Word Of Mouth, Dan Brand Image Terhadap Minat Beli Produk Emina Astuti, Sekar Meilana Kinanthi; Lukitaningsih, Ambar; Hatmanti, Lusia Tria
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.439

Abstract

This study aims to determine the effect of Celebrity Endorse, Beauty Vlogger, Word Of Mouth and Brand Image on Purchase Intention for Emina Cosmetics products. This research is a quantitative research. The object of this research is the people of Yogyakarta City. The population of this study was 140 respondents. This research data obtained from individuals, by filling out a questionnaire. To find out the results of this study, researchers used validity tests, reliability tests, classical assumption tests, and multiple regression analysis and hypothesis testing. The results of data analysis with a significance of 0.05 show that the variables Celebrity Endorse and Beauty Vlogger have no significant effect on Purchase Intention, while the Word of Mouth and Brand Image variables have a significant effect on Purchase Intention. Keywords: Celebrity Endorse, Beauty Vlogger, Word of Mouth, Brand Image
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Ariyanto Ariyanto Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Deri Yuansyah Detuage, Nuraisyah Vilda Agustin Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi