<![CDATA[This study highlights the importance of fostering a sense of love for tourist attractions in supporting sustainable tourism development, particularly at the Kertagosa Tourist Attraction in Klungkung, Bali. The research focuses on the influence of facility quality, Sapta Pesona, and the sense of love on sustainable tourism. Using a quantitative approach with the Partial Least Square (PLS) method, data were collected from 93 tourist respondents. The results indicate that the sense of love for tourist attractions significantly and positively contributes to enhancing the effect of physical quality on tourist satisfaction (P-Values 0.001; original sample 0.282). Conversely, the sense of love for tourist attractions does not have a significant impact on the relationship between Sapta Pesona and tourist satisfaction (P-Values 0.943). These findings suggest that physical quality plays a more critical role than Sapta Pesona in creating tourist satisfaction]]>
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