<![CDATA[Yogyakarta has experienced rapid growth in the culinary business sector, particularly in restaurants and cafés, resulting in increasingly intense competition among entrepreneurs to attract visitors. One strategy commonly employed is the creation of a comfortable café atmosphere with distinctive architectural characteristics. This study aims to examine the influence of architectural aspects of store atmosphere elements on consumers’ interest in visiting the Bento Kopi café in the Special Region of Yogyakarta. A descriptive quantitative method was applied, with the research population consisting of Bento Kopi visitors who had visited the café at least twice. Purposive sampling was used to select respondents aged 17–50 years. Data were collected through questionnaires, architectural drawings, and documentation of existing building conditions. The results indicate that store atmosphere elements with a relatively strong influence on consumers’ intention to revisit are architectural aspects of the general interior, particularly color, floor type, furniture, aroma, sound, and wall texture.]]>
Copyrights © 2025
