OPTIMALKAN PROFIL DESA PAIT UNTUK PERTUMBUHAN DAN PEMBERDAYAAN MASYARAKAT

Muhammad Aris Ichwanto (State University of Malang, Indonesia)
Joko Samodra (State University of Malang, Indonesia)
Heru Wahyu Herwanto (State University of Malang, Indonesia)
Amir Rofiudin (State University of Malang, Indonesia)
Ary Agung Wibowo (State University of Malang, Indonesia)
Luhur Adi Prasetya (State University of Malang, Indonesia)
Salsabila Thifal Nabil Haq (State University of Malang, Indonesia)
Rian Syahmulloh Hendranawan (State University of Malang, Indonesia)
Irva Widiyawati (State University of Malang, Indonesia)
Khusnul Muttaqiyah (State University of Malang, Indonesia)
Denny Martin (State Vocational High School 3 Batu, Indonesia)
Suhendri (State Vocational High School 3 Batu, Indonesia)

JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Vol 6 No 1 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 1 (Maret 2025)

This research analyzes the development of the profile of Pait Village in Kasembon District, Malang Regency, as a sustainable village to improve welfare through local potential. Pait Village has great opportunities in the agriculture and tourism sectors, but limited promotion, and digital literacy are the main obstacles. This research used descriptive qualitative methods with case studies and virtual ethnography, involving village officials, communities, tourism managers, tourists, and digital marketing experts. Village profile development was carried out by making promotional videos, from pre-production to distribution through social media. The results show that village profile videos attract tourists and increase sales of local products. However, challenges remain, such as poor infrastructure and lack of community participation due to low digital literacy. The conclusions emphasize the importance of sustainable promotion strategies, infrastructure improvements, and active community participation.